Understanding riders’ behavior is critical for transit sector recovery – Roman Oberli (#006)
Show Notes:
- Introduction and about Axon Vibe [01:40]
- TransitTech Lab accelerator program [09:31]
- Data privacy and building trust [15:16]
- Customer satisfaction and loyalty in public transport [20:32]
- Brining back riders to public transit [26:15]
- Understanding consumer behavior on different continents [31:23]
- Influencing riders behavior [38:00]
- Moving from incentives to MaaS [42:42]
- Partnership with public transit agencies [45:25]
- Leader in mobility sector – Andy Byford [51:00]
Guest: Roman Oberli, Chief Executive Officer, Axon Vibe
Public transport sector is undergoing major transformation owing to the availability of various mobility options in the cities, as well as, changing riders’ behavior. Public transit operators need to adapt to these new technology and market trends. The riders are looking for more personalized information in real-time, including any change or disruption of service. Further, there is an expectation of incentives and rewards in the event of such an inconvenience. The podcast will touch on various key issues including predicting users’ behavior using smartphone data, data privacy issues, customer satisfaction and loyalty in public transport, and how to win back riders.
Roman Oberli is Chief Executive Officer of Axon Vibe, a location-based contextual platform that detects and predicts real-world human behavior. Roman leads a team of more than 100 engineers and data scientists from multiple disciplines, located at five centers around the globe – every day evolving the future of mobility. As the chief of Axon Vibe’s product vision and development process, Roman has become a thought leader in spatial analysis and a true visionary in tackling the urban challenges of congestion, pollution, and the “new normal” through behavioral change. As a serial entrepreneur by nature, Roman has extensive experience in building and scaling startup ventures.
Important links:
- Axonvibe webpage
- Roman (Linkedin)
- Transit Tech Lab
- HBR article: Algorithmic Nudges Don’t Have to Be Unethical
If you have questions, comments, or would like to be a guest on Mobility Innovators Podcast, email us at info@mobility-innovators.com
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